It was not difficult to identify him. a closer look at the bicycles and a small search for one in particular: that of a young man who brings in himself an aura of a dream, taking with him a variety of radios in the baggage compartment for each trip that he used to do. Easy. Surely that was Norberto Frahm.

The faith of that young man had already been known in the city of Rio do Sul - SC. Norberto would certainly be pedaling towards his small workshop, where he spent long mornings, afternoons and nights performing repairs and tests in radios that he carried through the streets in his Monark bike. It has been in that place that, putting together all his knowledge and a series of tireless attempts in an unbreakable will, he has developed an apparatus made with pioneering technology and that would not take long to redefine the radio market in the South of the country. That instrument would become the impetus for the opening of the newest transistorized radio factory of Brazil: in 06/09/1961, Frahm Indústria e Comércio de Rádios Ltda arised, a company that, in his first 50 years, has proved several times that this was just the beginning of the story...